In my attempt to stay on-top of all that is technology, I came across a site created by computer manufacturer Toshiba. It is definitely not what I expected from site marketing computer products to customers. It is the definition of interactive marketing and integrating the customer’s demographics into its advertising attempts. It is a great way to get tech savvy teens to choose your product because of the brand, not so much the technology. I don’t presume that I can describe the content adequately; it’s just something you have to check out. I quite enjoyed this site and it provided me with about 15 minutes of entertainment, well worth my while. That is until I discovered its target market was a women ages 21 – 24 in college! Still I enjoyed the design of the site, and I refuse to acknowledge that my party drink is a strawberry daiquiri….how insulting. It’s definitely an attractive marketing medium because of its user interface design and its simplistic view on the ever so cliché “college life”.
Check it out at: http://educationiseverywhere.ca/
No Comments Yet
No comments yet.
